Oktober 16, 2014
Free PDF The Only Business Writing Book You'll Ever Need
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The Only Business Writing Book You'll Ever Need
Free PDF The Only Business Writing Book You'll Ever Need
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Review
“All other guides to the critical skill of business writing may now be obsolete.†- Ming-Jer Chen, Fellow and former president, Academy of Management“Imagine…a world where every communication was clear, specific, and thoughtful. In this world, not only would every individual, team, and organization be more efficient, it would even be more pleasant to go to work! We can make that world a reality: all it will take is for everyone to follow the powerful advice that Laura Brown has pulled together in this practical and concise guide.†- Alan Iny, coauthor of Thinking in New Boxes“Writing at work is more important than it’s ever been, and the stakes are higher. The Only Business Writing Book You’ll Ever Need offers individuals and organizations the help they need to communicate clearly and efficiently in writing.†- Anita Gupta, global head of communications, Deutsche Post DHL“In this brilliant book, Laura Brown offers executives the essential principles of communication―whether e-mail, keynote speech, project proposal, or social media. Use them wisely―to lay out your vision, clinch the next job, build relationships, or make your big ask. You’ll be amazed by the results.†- David L. Rogers, author of The Digital Transformation Playbook“Effective communication is one of the keys to success in business. Laura Brown’s book provides any student, manager, CEO, or board member the tools to write successfully.†- Robert C. Daugherty, executive dean, Forbes School of Business“Laura Brown gives us seven steps to help become instantly more effective, including: how to make a clear ask, write for the reader, start strong and specific. She also gives examples for effective e-mail, thank-you notes, apologies, performance reviews, and termination letters. This is a resource business owners should not be without!†- Barry Moltz, host of The Small Business Radio Show“If you’re writing anything, from an internal memo to a New York Times bestseller, keep The Only Business Writing Book You'll Ever Need next to your laptop. Your readers will thank you.†- Michael Snell, president and CEO, The Michael Snell Literary Agency“This one-stop handbook on business writing covers everything you need to learn and do in a simple and practical manner. And it is fun to read!†- Bernd Schmitt, professor, Columbia Business School“Practical, relevant, clear, and concise strategies that are applicable and meaningful to students and working professionals.†- Andrew Shean, chief academic officer, National University System Online
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About the Author
Laura Brown, PhD, has taught writing to just about everyone―from corporate executives to college students―in her thirty years as a business writing coach. The author of The Only Business Writing Book You'll Ever Need and How to Write Anything: A Complete Guide, she lives in New York.
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Product details
Hardcover: 192 pages
Publisher: W. W. Norton & Company; 1 edition (January 29, 2019)
Language: English
ISBN-10: 0393635325
ISBN-13: 978-0393635324
Product Dimensions:
6.4 x 1.1 x 9.6 inches
Shipping Weight: 1.1 pounds (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
9 customer reviews
Amazon Best Sellers Rank:
#33,732 in Books (See Top 100 in Books)
The breadth of knowledge that has gone into this book is simply astounding. Laura has covered everything you want and need to know about business writing and then some. And proof of her pudding is in the book itself: well-written and informative, easy to read and use. I’ve worked with people with MBAs from Ivy League universities who couldn’t compose an email to save themselves. If you think you know everything about being a good writer, take the time to look through this book and you’ll realize you still have lots to learn. Fortunately Laura is a superb teacher and, better still, an extraordinary writer.
"Writing is one-third talent, two thirds craft," says Rich Karlgaard, the Forbes Media publisher and columnist, in the foreword to this accessible and comprehensive primer to the art of business writing . A writing coach and trainer, Brown brings 30 years of experience honing her own craft to this volume, which is anchored in an easy-to-digest, seven-step process that can be applied to any business writing situation. While other books on the topic come across as dry and academic, Brown's work is peppered with examples that bring the core concepts to life--scenarios that will sound familiar to anyone who has worked in an organizational setting and had grapple with tone and professionalism in emails, how to write with clarity for different audiences, or myriad other challenges the business world presents. Brown takes a seemingly daunting topic and teaches it in memorable, bite-sized nuggets. I really appreciated the "summaries" at the end of each section. Would definitely recommend this as a complete resource for someone looking to optimize their communications potential.
I just got my copy of Laura Brown’s new book and have already put it to use. Her advice on how to write an effective email was especially helpful to me. What I really like is that her explanations are fun, useful and easy to read. Ms. Brown explains how to express your thoughts and ideas in a clear and concise manner with helpful tips of how to engage your reader. As an artist, business writing does not come naturally to me so I really appreciate having this reference source. Ms. Brown explains not only how to structure emails but also skillfully walks you through writing letters, PR, resumes, social media etc. There are even chapters on punctuation and grammar. I highly recommend this book and look forward to using it more in the future.
Concise yet comprehensive. An accessible and up-to-date approach to business writing. Laura Brown covers every kind of business communication on which you might conceivably need guidance, and she does it all in blessedly clear prose. If you find writing nerve-wracking she offers great advice and reassurance; if you are a confident writer you will find useful tips for improvement. Good writing skills are increasingly valued (and rare) in the workplace and are ever more essential to advancement. I am recommending this book to my students heading into management/administration—but it’s a great choice for everyone from recent graduates just starting out to seasoned professionals needing to polish their skills and adapt to new media.
This is a clearly written book with easy to follow examples of good vs. bad business writing. The 7 step method employed by Laura Brown almost seems simplistic, but so many business writers often miss completing all of these steps when writing letters and emails. By following her recommendations, virtually every business writer can improve their communications with customers and colleagues. I highly recommend this book!
I often face a specific writing problem and don't want to read a whole writing book to find advice about what to do. In "The Only Business Writing Book You'll Ever Need," I can easily look up specific challenges, find cheat sheets and graphics that not only tell me what to do better but how to do better. I recommend this book!
This is a great bible for writing all kinds of business documents! Easy to use, VERY informative, inspiring and a MUST for every business office!
I met Laura Brown when we were undergrads. Over the years, she has encouraged me to write and given me feedback on my writing. Reading her recently released book on business writing, I feel as though she’s talking to me in a small training room or on an audiobook. She coaches me/the reader through a flawed writing sample and an edited version. She explains the problems, how to fix them and why it matters.Laura’s book is useful whether or not you are comfortable writing AND whether or not you’re in business. I think it’s valuable for anyone who writes for an audience of any kind. I have incorporated several tips since I started reading her book.
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